Catalogue & IP
Your catalogue is a dataset. Treat it like one.
Kieran Mallon
Field Notes · Essays and a weekly letter
Dispatches from where frontier AI meets the creative industries.
Every Tuesday, from Napper, Kieran and Abdo: an essay, five things from across the web where creativity meets AI, and one question for you.
Our letter
Field Notes.
Written by Napper Tandy, Kieran Mallon and Abdo El-Mobayad.
The letter · every Tuesday
Latest · Field Notes No. 1Culture · Essay · Napper TandyTaste doesn’t scale. Everything around it can.Read the essayThe frontier
On their own terms
What a creative company should keep hold of when it brings in AI.
Abdo El-Mobayad
The talk · ADE
Meet the AI Players
This week · 13 October
Five things from across the web.
What we read, watched and argued about this week. Each one read in full by one of us, and the initials say who picked it.
Get it in the letter every Tuesday
Read · VGC1 · Frontier · VGCNT
Google turns a typed idea into a playable game
- 01Systems thinkers win
- 02From dream to weekend
- 03Taste still picks
2 · Music & live · MBWNTSuno hires Ticketmaster’s Michael Chua to lead live, Songkick includedRead on MBW
3 · Film & TV · DeadlineNTBBC staff push back on praise for an AI Doctor WhoRead on Deadline
4 · Advertising · MBWNTTikTok brings its ad network to the US, with agents that run campaignsRead on MBW
5 · Law · MBWNTSony Music has asked platforms to remove more than 260,000 AI deepfakesRead on MBW
Field Notes
Essays.
- 01Read
- 02Coming 14 OctCatalogue & IPYour catalogue is a dataset. Treat it like one.
- 03Coming 16 OctThe frontierOn their own terms
The letter
Field Notes, every Tuesday.
The week’s best where creativity meets AI. From Napper, Kieran and Abdo.
In every letter
- 01A note from one of us
- 02The essay
- 03Five things from across the web
- 04Your turn
Atlas.No. 2 · 13 October 2026
Field Notes
Dispatches from where frontier AI meets the creative industries.
What only you can do.
I built an agency business as a founder, and it ate my entire life for years. A business should have its senior people spending as near as possible to 100 percent of their time doing things that only they can do.
Napper
Humans being more human...
Written by
Napper, Kieran and Abdo.
Co-founderNapper Tandy
Co-founder, Product and strategyKieran Mallon
Your catalogue is a dataset. Treat it like one. · Coming 14 Oct
Co-founder, CTOAbdo El-Mobayad
On their own terms · Coming 16 Oct
What would you change first?
Bring us an opportunity, a constraint or a decision that matters. After a first conversation, you get a written proposal with the scope, fee and term.